Established a unique conversation series in the Kohler NYC showroom that brought together NYC’s diverse ecosystem of leading educational institutions, international design brands, government agencies, and local creatives to generate fascinating discussions. Worked hand-in-hand with Kohler’s CEO to identify themes of environment, wellbeing and community, then curated and secured impressive thought leaders in each area to position alongside the brand’s executives. The series was recorded in front of a live studio audience, and each conversation is now streaming as episodes on NYCxDESIGN’s podcast. 

A vibrant installation was curated at Vitra’s Madison Avenue Studio to celebrate the brand’s newly released vases and flower guide, while also building anticipation for the Museum of Art and Design’s Flower Craft exhibition. Collaborating with Lutfi Janania, one of NYC's most exciting floral designers and a featured artist in the MAD exhibition, the transformation of the Vitra Studio into a display of floral artistry took shape, inspired by Vitra’s flower guide. This installation not only served as a stunning visual centerpiece but also created a compelling backdrop for thought-provoking conversations during NYCxDESIGN’s Festival, deepening engagement with the design community.

A multi-year competition was led for designers to create a sculptural installation for a Brooklyn public plaza, with full oversight from concept to execution. Responsibilities included managing the RFP process, jury selection, sponsorship outreach, event planning, marketing, and operations. The program attracted hundreds of submissions, raised significant sponsorship revenue, and generated millions of impressions throughout its duration.