New sales leads were generated and audience reach expanded for Material Bank through immersive brand experiences at key trade shows such as NeoCon and HD Expo. These activations drew attention through interactive platform demos and on-site contests, further amplified by digital follow-up via targeted email campaigns, social media engagement, and strategic advertising—effectively connecting with designers and prospective clients across multiple channels.

Ahead of NYCxDESIGN’s 10-year anniversary, a campaign was developed to engage the design community by inviting designers to reinterpret the iconic “X” logomark, symbolizing a decade of design innovation in New York City. Participation was fostered through a creative challenge, encouraging unique submissions that reimagined the logo. These designs were featured across digital platforms and showcased at the anniversary event, celebrating the city’s diverse creative voices. The campaign successfully drove significant social engagement and strengthened NYCxDESIGN’s connection with its audience, highlighting the brand’s ongoing impact.

Produced and initiated execution of the site’s go-to-market plan including year-round experiential activations, digital and social tactics, PR and communications goals, attendance assumptions, and business development strategies.